fFASHION is an original collection of the best Instagram photography from the biggest names in American fashion. The book culls the most interesting, stylish and unique photographs from the designers. #FASHION is organized by categories such as Behind the Scenes, Travél, and Parties, among others. This glimpse through the lens of the designers themselvés will provide photography fans and fashionistas alike with à brand new take on their véry favourite taste-makers.